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LIDL celebrated with its employees ten years of activity in the Czech Republic, and chose Benchmark event agency as its partner for organizing two gala nights in Prague (2500 employees) and in Brno (2500 employees).
The nights were hosted by Libor Boucek who also collaborated on the event scenario, and the musical group MIG 21 played. The employees watched film sketches in which the company management and the host tried daily work routines of the store employees. The catering used victuals purchased in LIDL and the dishes were served from decorated theme stalls that corresponded to the LIDL goods range in Greek, Italian, Chinese and other regional style.
